I’m Jo, here to help you build a pro-level membership without blowing the budget.

I know what it’s like to stare at a blank screen, juggling half-the-story tips that never quite fit. I started there too, and discovered you don’t need deep pockets or a big team to build something that looks polished and earns real money. You need a clear roadmap and the nerve to take the first step.

Today I pass on that roadmap to founders like you, turning raw ideas into memberships that feel professional, sustainable, and unmistakably yours. Let’s keep it simple, and build something you’re proud to charge for.

“Jo’s guidance accelerates your learning—the value is incredible.”

-Alison Hubball

I’ve Been Where You Are... Figuring It Out One Late Night at a Time

A big part of my journey is personal. After facing my first benign brain tumour and losing my income almost overnight, I knew I couldn’t rely on a traditional job to keep me secure. I needed a role I could build around my life and health, and one I actually cared about. That’s what led me to start my membership all those years ago. It wasn’t just about earning again; it was about creating something meaningful that combined my skills and passion.

That experience taught me so much about resilience and resourcefulness. It showed me that you don’t need a huge budget or perfect circumstances to build something professional. And it’s why I’m so committed to helping you create a membership that gives you both stability and freedom, so you can build a business that supports your life, not the other way around.

I built a six-figure membership on a shoestring, let’s do the same for you.

You deserve a membership that looks professional, runs smoothly, and feels yours—without inflated price tags, tangled tech, or constant second-guessing.

Building a membership doesn’t have to drain your budget or your sanity. My process is practical and straight-forward—tested in real life, not dream-world case studies. Work with me and you’ll get clear, step-by-step guidance from someone who’s already turned a kitchen-table idea into a six-figure community. Whether you’re starting from scratch or refining an existing concept, we’ll craft a sustainable membership that feels great to run and even better to sell.

Is This You? Here’s What You’ll Get

If you’re a quietly ambitious coach, consultant, creative, or small-business owner who’s tired of piecing together pricey advice and ready to turn your expertise into steady, sustainable income, you’re in the right place.

Maybe that membership idea has been gathering dust, or you’re tired of stitching together random advice that never quite fits. You want something professional yet straightforward, built for real life, not a textbook scenario.

Work with me and you’ll get candid guidance, practical tools, and support that meets you exactly where you are. No jargon. No inflated price tags. Just clear, actionable steps to craft a membership you’re proud of, and a business that feels sustainable, not overwhelming.

Fast Facts

700+

happy clients & members

170+

podcast episodes recorded

2-20

Cups of tea a day

3

doggos that keep me busy

I'm obsessed with..

can't live without

A big mug of tea first thing in the morning. Long country walks that clear my head (bonus points if there’s a dog involved).

binging on something

Self-development books that I write notes all over. Loving Jeremy Clarkson’s Farm (because sometimes you just need a laugh).

for daily self care

Journaling what’s working (and what’s not).

Reminding myself progress matters more than perfection.

"Jo’s suggestions helped me improve my existing membership and plan the launch of my new one."

"The follow-up email made me feel that Jo really cared.

It was very comprehensive, so I have clarity about what to do next."

- Alison Lacey

Nail your membership plan in a 20-minute call.

Book a friendly, 20-minute video chat and I’ll walk through your Validation Kit with you, sharpen the idea, fill any gaps, and map your very next step. One quick check-in for instant reassurance and momentum, without the hefty coaching fee.

CLICK TO BOOK A CLARITY CALL

THE MEMBERSHIP IDEA VALIDATION KIT

Grab your FREE Membership Idea Validation Kit—three quick worksheets to lock down your niche, perfect your pricing, and sketch an easy launch plan. Enter your email for instant access.